Introduction. In modern conditions, logistics providers are forced to adapt to new realities, introducing modern methods of personnel management aimed at retaining employees, increasing their motivation and productivity. Important aspects are the development of professional development programs for drivers, improving working conditions, introducing flexible schedules and increasing the level of social security. Research into the main aspects of driver personnel management in crisis conditions is necessary to develop effective strategies for preserving human resources and ensuring the sustainability of logistics providers in conditions of instability.
Problem Statement. The logistics sector in Ukraine is facing serious challenges caused by current crisis conditions, which affect business operations and personnel management. Martial law, mobilization, significant population migration, and other factors have significantly impacted the workforce of enterprises. The shortage of freight and passenger transport drivers, observed not only in Ukraine but also in developed countries, necessitates the search for effective approaches to improving driver personnel management in logistics provider enterprises under crisis conditions.
Purpose. To analyze the main factors affecting the effectiveness of driver personnel management in crisis conditions, identify key problems and propose methodological approaches to improving these processes, which allow maintaining high productivity and reducing driver turnover in an unstable economy.
Materials and Methods. In the process of writing the article, a comprehensive approach was used to analyze the problems of personnel management in Ukraine, in particular, attention was focused on driver management. The main sources of information were scientific publications devoted to personnel management methods, strategic planning and personnel policy in both logistics and other areas. To achieve the set goals, the following research methods were used: the method of analysis and synthesis (used to generalize existing theoretical approaches to personnel management, highlight key problems and their cause-and-effect relationships); the comparative method (allowed us to compare different approaches to personnel management in logistics companies and assess their effectiveness); the systematization method (contributed to the classification of the main problems of driver personnel management according to criteria that take into account the individual characteristics of employees, the characteristics of the enterprise and external factors, etc.); graphic and tabular methods (used to clearly display cause-and-effect relationships).
The use of these methods made it possible to form a comprehensive vision of the issues of driver personnel management in logistics provider enterprises and to develop recommendations for improving personnel policy in the face of modern challenges.
Results. The study can be used to develop recommendations for improving management processes at logistics provider enterprises, which will allow for effective adaptation to economic instability and crisis situations.
Conclusions. The paper identifies that in conditions of economic instability and crisis situations, the importance of an individualized approach to driver personnel management is significantly increasing, which includes taking into account factors such as age groups, professional experience, motivational needs and psychological characteristics of employees. Particular attention is paid to the development of individual motivation and support strategies, which contributes to reducing staff turnover and increasing job satisfaction.
